A Better Way of Accounting

Helping Entrepreneurs Grow Their Business from the Ground Up

Financial Optics icon

Professional Accounting With a Personal Touch

We believe that good accounting is built upon trust and professionalism. Our passion is helping small businesses reach new heights in their financial growth. Integrity, confidentiality, and dedication to the clients we serve are at core of everything we do. We strive for excellence and efficiency, using over 30 years of expertise and the top cutting-edge technology to deliver you service unlike anyone else.

When you choose us as your financial partner, you get more than any accounting software could offer:

  • You’ll work with real humans who are as passionate about seeing your business grow as you are.
  • We’ll monitor your finances daily, so you’ll never get taken by surprise.
  • You’ll maintain full access to your reports and numbers so you can check in at any time.
  • We’ll take on important CFO duties at a fraction of the cost.
  • We’ll answer all your financial questions and guide you toward substantial growth.
  • We’ll evaluate your current business model and help identify red flags.
  • We’ll assist you in creating sustainable budgets and financial forecasts.
  • We’ll work with you to identify financial goals and create a clear plan of action.


My respect for small business owners was forged early on as I grew up working in my Father’s business, watching him grow from a small Five & Dime in Iowa into an eight location department store business. It takes a lot of blood, sweat, and tears to make it in the small business world, and I know firsthand how much dedication and pure grit you need to come out on top.

Small businesses are the cornerstone of our community, and I have a deep respect and sense of commitment to business owners. I’m not here to judge your financial situation or show you where you’ve gone wrong — I’m here to guide you to a place of financial stability and give you the tools to watch your business thrive.

“Using Tim and his team at Financial Optics is more effective and provides a higher value than a full-time CFO. Especially for a small business like us.”

Gale Kreig, COO, BounceBack

“Tim Sernett has been our accountant since 1993 and has met and exceeded all of our needs during our relationship. Easy access and quick answers makes my job easier and allows me to stay focused on our core business.”

Vincent Woska, President, Scantek

“Tim has been a real asset to our company. If you are looking for an excellent accounting firm that is easy to work with and knows the industry, Tim and his staff are the right choice. I give them a AAA rating!”

Terry Buckler, President, Delta Systems

“I have known and worked with Tim as my accountant personally and professionally for more than 10 years. His integrity and accounting insight and advice is beyond reproach. He has always been proactive and ahead of the game.”

Peter Dunn, Sales Director, DHI Roofing


Want to see your small business thrive? We’re here to help.